Successful Exhibiting Training Seminars



We take our exhibitor training seminars VERY seriously. Thoughtful feedback from Delegates is extremely welcome to enable us to improve and to deliver only the very best service and advice. Here are just a few of the totally unsolicited and unedited comments from Delegates to our seminars.

"I have used your Best of Show exhibitor training DVD's at many of our pre-show meetings and sales traiing events and as always, they are very well received and informative. I'd like to add you to my professional network on LinkedIn."

Rick Rockwell
Trade Show Manager
Hagglunds Drives Inc - Bosch Rexroth
Columbus OH, USA

"A quick note to thank you again for facilitating our annual Exhibitor Evening for the Waikato Home & Garden Show this year. The evening was well received by around 100 exhibitors, some of whom who had travelled in excess of 100kms to attend. Your presentation was as usual presented in a friendly and most professional manner. Judging by the comments at the social hour afterwards and many emails received today from exhibitors saying how much they enjoyed and benefited from attending, I can confidently say that, as event organizers Hannah & Associates are very pleased with our investment with your company Best of Show and look forward to working with you again when the opportunity arises.

If at any stage you would like me to talk with any clients considering employing Best of Show for training purposes I would be very pleased to do so.

Kind regards
Graham F H Hannah
Managing Director
Hannah & Associates Exhibitions Ltd
Hamilton, New Zealand

"Just a quick email let you know about a recent success we had implementing what we learned from your courses.

We exhibited our lasers and IPL equipment at the recent Sydney International Beauty Expo and invested about $40,000 in the overall expo and marketing campaign. The end result of implementing what we learnt at Best of Show was that we achieved double the leads we normally would get and we have already received more than a 200% return on our investment, despite the current financial crisis and without including a number of good quality leads still in the pipeline!

It really proved to us what a difference a co-ordinated pre and post-expo marketing effort can make to an exhibition. Thanks for your advice and keep spreading your word!"

Dan O'Donnell, High Tech Laser & Orthomedico Australia, QLD

"After doing your seminar I set myself what I thought was an impossible sales target. I promised myself that if I got it I would buy a lovely silk coat I have had my eye on and could not afford. At the show lots of other exhibitors were really unhappy – blamed the organisers for low numbers and poor results. But we had an amazing show and my lovely new coat is now hanging in my wardrobe! Thankyou, thankyou, thankyou!"
Keishana Coursey, Natural Parenting Ltd Christchurch New Zealand

"Thank you for your time, your humour, your delivery and your content.  All very worthwhile!"
Linda Haughton / Chief Operating Officer - Australia & NZ
Info Salons Australia
"Firstly I want to say the biggest ‘THANK YOU’ ever!

Because of you and what you taught me resulted in the most amazing Property Expo I have ever had.

Let me begin by saying that I would not have been a key note speaker at the expo if it wasn’t for you. You gave me the idea and the strategy behind securing a speaking engagement.

Although the time slot I was allocated was probably not the best, I did in fact end up with almost a full house.

The response enabled me to successfully launch my book – 47 Biggest Mistakes Made by Property Investors and How to Avoid Them as well as my CD ROMs. To put this in perceptive, I achieved a 5000% increase on last year’s expo results.

In addition to this, as you suggested I did not run a competition this year yet I increased my database through people signing up to my newsletter by 300% on last year.

Plus, (yes, it keeps getting better)…I also obtained a 500% increase on warm to very hot leads for my mentoring programs.

I was also approached by national magazines offering me the opportunity to provide articles for their magazines which will give me more national exposure and some other stand holders (with a national presence) offered to joint venture with me in promoting my books and products. So as far as putting a figure on this…well, priceless!

All I can say Colin is that your program is far too cheap! You undervalue the information and support you give.

If it weren’t for you I would not have achieved this result today.

Now I am looking at expanding my business by applying your learnings at the Sydney and Brisbane expos in 2008.

I take my hat off to you and humble say thank you, thank you, thank you.

If you ever need any assistance with property investing…you give me a call!"
Helen Collier-Kogtevs, Real Wealth Australia, Vic

We’ve found Colin Green’s seminars on how to exhibit a great tool for our clients.  By implementing the strategies and techniques he imparts, our exhibitors achieve their objectives and get more out of the Show.

The spin for us is happy, repeat clients who understand the powerful benefits of exhibitions and how to make the most of them.

It’s a win-win. Colin is enthusiastic, professional and has a great sense of humour. We look forward to working with him again in 2008.
Dona White, CEO, North Port Events, Auckland, New Zealand

"We have had amazing success off the back of our trade show in Las Vegas in Jan. We now have 2 new distributors covering the whole of the USA as a result. We have been working very hard on our post show work this year and it certainly paid off! We are about to double our turnover on last year! And of course we are excited as we are heading off to Vegas in January again and Germany in April!"

Jarka Kluth, King Concepts Australia, Vic

"I found the session incredibly useful. Colin's experience shone through and his style was very engaging and enjoyable! I will certainly put the knowledge I gained today to good use at Communicasia next year!"

James Breeze, General Manager and Psychologist, PTG Global NSW

"Our exhibit at the Business and Franchising Expo in Brisbane was a raging success. Many thanks to your "Best of Show" seminar. Our editorial in the Courier Mail was the very first article published in the lift-out about the show and we received positive enquiries and contacts because of it. I now understand the importance of pre-show advertising"

Ray Richardson, Managing Associate, Global Gold Associates, QLD

"Since last years training seminar, I am pleased to report that I have revisited the material a number of times. It remains fresh in my memory!
In terms of the application of the material learnt, you'll be pleased to hear that, in representing the "Geographe Wine Region" precinct operators at the 2006 WA Food and Wine Festival, the precinct won "Best of Show". I will be looking closely at the statistics generated from the consumer exit survey, (normally used to market the following years show) to see how much more recognisable the "Geographe Region" has become!!"
Keith Warrick, Capel Vale Wines, WA

"One of the best one-day courses I have attended. I consider myself to be experienced in trade fairs and am happy to acknowledge that I picked up some very valuable and useful tips"
Simon Fawkes, Managing Director, Business to Markets Ltd, Auckland, New Zealand. ex New Zealand Trade Commissioner, NZ Trade & Enterprise, Hamburg, Germany

"I would like to thank you for a fantastic seminar. I had a wonderful day and I found you a true delight to both speak with and listen to. Your enthusiasm and knowledge are an enviable commodity, and I hope that they continue to bring you success in all of your chosen ventures"

Johanna Hicks, Sales Manager, Pronamics Pty Ltd, QLD

Just wanted to thank you for a great seminar yesterday. I learnt so much & remembered many things I had forgotten I knew. You really kick started my thoughts & now activities. We have just over a year to get ourselves well & truly ready for the Pet Expo in 2006...may need to call on you at some point to refresh some ideas but I am all systems go at the moment"

Trish Manners, Co-owner, Tails R Wagging, NSW

"Great seminar which has given me some really good tips that I will be implementing. Has also made me think about a few things we are currently doing which I will now be reviewing"

Sarah Vining, Senior Marketing Officer,
Farmers Mutual Group, Palmerston North, New Zealand

"I found your course excellent!!! As a first timer trade show organiser, your course pointed out specifics and the little things that you do not think about. I have told everyone that it is extremely useful. I have taken a lot on board and am aiming to make our presence at Fine Foods a successful one"

Vanessa Pettinger, Marketing Co-ordinator,
Goodman Fielder Food Services, NSW

Exceeded my expectations"

Brendon Egan, Export Advisor, Austrad

"I am heading off to Istanbul shortly to organise a site at an important Trade Fair. Your seminar and advice has been immensely valuable in preparing for this. Once again, many thanks."

Peter Smith, Export Sales Manager
Forlong and Maisey Group, Hamilton, New Zealand

"Your course was terrific and covered such relevant topics. You had some really helpful insight and creative ideas. It's really motivated us at The Music & Motion Studio to work our year around our Conventions."

Kaziah Marsden, The Music & Motion Studio
Forest Hill, Melbourne, Australia

This was my first major exhibition - although have attended many over the years, in Europe, US & Australia - and organised many smaller events. Picked up a lot at your seminar and walked away with the goal of winning a Best of Show...

And We Won................

AWG Australia won the Best Custom Made Stand for Shopfit at the Sydney Exhibition Centre last week. The team was over the moon, as they had been to three exhibitions that were failures in the past and the Directors said this is the last shot.
One of our objectives was to reinforce the company's branding and re-position the company as an end to end, design, display and shopfit solution.
From the opening of the exhibition we saw immediate results in the change of visitors to the stand and the nature of their enquiry. We achieved our lead target.... Now we will work on the return on investment."
Robert Wickham, Marketing Manager & Business Operations Manager
AWG Australia P/L, Vic

"Your Brisbane Seminar was very comprehensive and the Workbook provided is a great tool, that as a Company, we can continue to use as a reference manual. Similarly your CD / DVD that we purchased will be a great memory jogger and will be used to ensure all our Staff are up to speed before they attend the various Trade Shows. Thank You!
Wayne Harrison, Business Development, Printsmart Graphics, Brisbane

"Sessions were very thought provoking and provided many opportunities for improving performance"

Sandra Newbold, National Export Manager, AIMIA, QLD

"I would just like to say thank you for a wonderful workshop on Wednesday. I have taken a lot out of it and have made sure that the information is passed onto everyone in our organization who has to do shows"

Michele Hogan - Marketing Co-ordinator Upstream Petroleum P/L, NT

"Well done! Excellent! Very useful!"

John Schoeman, Managing Director, VGM International, NSW

"My compliments! I came here very experienced to get useful information - and got it! Great content - stimulated a lot of ideas and reassured me that we've got a lot right already"
Natalie Berndt, State Training & Events Co-ordinator
Nutrimetics International, SA

"My sincerest of congratulations. You give absolutely well documented, precise and brilliant seminars. I think I can say that having been an international exhibition organiser in Asia Pacific for the past 12 years. I always learn something new from you"

Stephen Allen, CEO & Founder, Golf World Management P/L, WA

"I have to say the training was excellent and I keep the notes on my desk and refer to them often. The audience interest calculator has been most useful in being able to assess what our success rate ought to be. I've also put into place a number of pre-show advertising and promotional activities"

Jill Bynon, Marketing Specialist, ADT Security, NSW

"I was extremely enlightened by your seminar and it certainly helped me to focus on the real issues of exhibiting at a show - many thanks"

Tony Hashfield, SuperYacht Technologies, QLD

"It was an excellent mix of presentation, video examples and discussion. You were very passionate, knowledgeable and lively - a very valuable session"

Carol Labbad, Marketing Co-ordinator, eB2Bcom VIC

"We incorporated many of the suggestions from your seminar into our stand at 'Hospital, Health and Aged Care' in Melbourne - and won the 'Best of Show' award! Even better, we had a WONDERFul show and the boss is delighted with our results!"

Jacqui Moore, Interloc, NSW

"Fantastic seminar today Colin! I just didn't know what I didn't know about exhibitions!"

Rodney Knight, Managing Director,
Aquaknight Industries Ltd, Henderson, Auckland New Zealand

"We have implemented your ideas we learned at your seminars and our first trade show went really well! Thank you. We plan to make our next one even better"

Nicole Lander, Senior Consultant, Battlefield Sports, QLD

"Thankyou for the opportunity to network and share in your knowledge this morning. Your presentation was direct, factual and the content fantastic. It goes to show that it's the little things that make big differences. I'm looking forward to implementing your tips and experiencing greater results at shows in the future. Please continue to email info. on your seminars, I look forward to learning more"

Roslyn Lakelin, Director, Eternity Bridal, QLD

"Colin, I enjoyed your passion for the topic & I was convinced you had plenty of practical experience. I enjoyed the photos from different shows as examples of what you are referring to"

Elizabeth Paterson, Account Manager
International Beauty Expo, Reed Exhibitions, NSW

"Your tips really helped with our success at the Royal Adelaide Show recently. I presented four training nights based on 'stepping out' to maximize the performance of our consultants in getting (& following up!) leads from the show & I'm very pleased with the results. We got over 2000 solid leads! I must say that your seminar really motivated me to make the Royal Show work for us & our consultants responded most enthusiastically to the training"

Natalie Berndt, State Sales Co-ordinator, Nutrimetics International, SA

"We both recently exhibited at SMPTE. Our objective was met in the first day and it just got better. My objective was to prove to the industry that ZCG Scalar could compete with the “Big Boys” and as I said the feedback on the first day alone was way better than we had anticipated. The leads were excellent as well and I have taken on the role of “Lead Manager” and our first letter has already left the office last week, and I am chasing the follow up for the end of this week.
Your seminar was very good and what I didn’t take in on the day (been a long time since I have been in a learning environment) was fully absorbed when reading the booklet and my notes afterwards"

Sally-anne Kelly, Marketing Director, ZCG Scara, Vic

"Our next show will be MUCH better as a consequence of today"

Alan Lough, Marketing Manager, Whitireia Community Polytechnic
Porirua, New Zealand

"I really enjoyed the workshop today. Colin was an invigorating, informative and motivating presenter. I definitely picked up some useful tips from both Colin and the audience. Well done and thank you".

Alana Fullarton, Marketing Manager, Connected Solutions Group, NT

"Thanks again for a great course - the focus on concrete actions to improve show outcomes was especially helpful".

Mitch Cunningham, Event Co-Ordinator, IWES, QLD

"I attended the AIME Melbourne briefing and found it extremely interesting. Your presentation in particular was passionate, energetic and very informative. Well done"

Iain Hardie, Director of Sales, Grand Hotel managed by Sofitel, VIC

"I'm still using the golden tips I learnt at your training every day and boy is it true about the lack of objectives from most companies!"

Paul Guy, Sales Manager, Terrapinn (Australia), NSW

"I really enjoyed the seminar I attended yesterday and write to tell you so. I learnt so much more than I could have imagined, yet didn't come away bogged with confusion as to where to begin. The manual/note book you gave us is such as excellent record of our teachings and perfect as a base for making a start on exhibition changes.

Linda also enjoyed the day and has walked away with cogs ticking and thoughts flowing."
Chance Lockwood-Mawson, Track Trailer, VIC

"Thank you very much for last weeks course - it was extremely valuable & I have already recommended other staff members attend from Codarra in the future!

Carol Vickers, Client Manager, Codarra Project Management NSW

"The fine Food Show went well for us and your course was very useful in
making the best of it - and the follow up"

Jock Douglas, Managing Director, Australian Desert Limes, QLD

"I really enjoyed yesterday and got a lot out of the session. I'm really looking forward to organising our stand at DesignBuild expo next June in Melbourne.

Suzi Kerr, Marketing Manager, Connolly Key Joint P/L, QLD

Check back from time to time as we add more comments from delighted Delegates. Come to a seminar near you soon and have YOUR say on your experience!

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