How to Make
Your Best Friend!
In “How to Make Show Management Your Best Friend" we will
introduce the people behind making a trade show or consumer
show work. Where they fit in and what they are responsible
We'll see just what THEIR issues are. And how you can
make this work for them - and THEY can make things work for
It gets REALLY interesting when we look at some of the
“rules” and see why some of them are so inflexible - and how
many can be used to distinct advantage.
We will consider the Exhibitor Services Manual and share how
understanding and Using this vital tool will save many dollars
and considerable anguish.
This session has lots of handy hints for even the most
experienced trade show marketing professional too!
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