How to Select the
Right Show for YOU!
There are many Exhibitions to choose from. How do you know
which is right for you?
Is it that very small yet highly focused event in January or
that much larger one in June? Should you exhibit at a
Trade Show or a Consumer Show? What’s the difference
Where do you get a show's “Demographics”? How do you use
them? How do you know you can trust them? How do you
calculate your “Potential Audience” - the number of
YOUR targets at a given show?
“Selecting the Right Show” is a practical consideration on
how to match your Objectives to the shows on offer. How
to be sure that your specific Target Audience is there
and how to be sure that the Show provides you with the
opportunities to capture their interest.
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