Integrated Pre-Show Promotion Will Hugely Increase YOUR Trade Show
Promoting your exhibit pre-show is an
amazingly effective way to draw buyers to your booth.
When you use effective Pre-show Promotion, your Target Audience comes LOOKING for you, ready and
pre-programmed to buy! Really!
Pre-show promotion draws far more focused and interested attendees than clever stand design, a great
location or giveaways ever will.
While these can be important, the impact of developing pre-promoted attendees that actively come LOOKING for you
simply can’t be beaten!
Promoting your booth before the show insures you against a “bad show” too - even when organizer promotion is
Because your buyers are coming to the
show – to see YOU!
When you use the ideas in this eBook pre-show promotion is...
EASY to do! It takes VERY
LITTLE TIME! And it costs VERY LITTLE MONEY!
The ideas and information we share will make all of your pre-show promotion easy. REALLY easy! In fact it will
be so easy and so quickly done that you’ll actually look forward to setting it up!
It works, every time! At every trade show or consumer show, everywhere too!
It really is that powerful!
Let me share a true story with you right from the eBook…
I vividly recall an incident at a major Trade Show at the Las Vegas Convention Center a few
“It was a pretty normal day. Attendees thronged the aisles on tired feet, glancing at the rows
of booths as they surged along the aisles, squinting to see what each exhibitor offered.
Occasionally they would stop to pop brochures & “giveaways” into overstuffed show bags. Some
left their lead details for later follow-up.
Exhibitors worked at catching eyeballs, handing out brochures, stress balls & sweets. Some
were chatting with attendees that stopped for a better look. The show hummed along in the
I was chatting with an Australian exhibitor when suddenly a wild-eyed attendee almost sprinted
onto the stand announcing loudly “I’ve come all the way from Germany to buy your software!”
Heads turned but it didn’t matter to him. He was animated & focused & determined to do
In minutes he was gone again clutching his precious purchase, dealer contract in hand,
to see the next exhibitor on his list.
This was Pre-Show Promotion at work
in a spectacular way!
Here was the ideal attendee. Focused, determined, efficient & almost sold before he ever arrived at the
This meeting & transaction trumped international boundaries – a German & Australian passively
interacting before the show & culminating their transaction at a USA trade show.
The Exhibitor didn't even know he was coming.
In fact they had never communicated one-on-one!
How does that WORK?
This eBook shows exactly how it worked!
Even better we share how to make it work for you every time! At every expo you ever do –
In your own town or across the world.
- If you’re employed, your boss will be hugely impressed!
- If you ARE the boss, you’ll be a legend!
- Other exhibitors will stare. Because your exhibit will have substantial traffic – even when theirs is
Here’s the secret – and it is incredibly powerful…
Integrated Marketing leverages ALL of your
promotional activities so that you develop highly interested attendees year-round!
Even when you’re not exhibiting, you prime your Target
"Just a quick email to let you know about the recent success we had implementing what we
learned from your courses.
The end result of implementing what we learnt at Best of Show was that we achieved double the
leads we normally would get and we have already received more than a 200% return on our investment,
despite the current financial crisis & without including a number of good quality leads still
in the pipeline!
It really proved to us what a difference a co-ordinated pre post-expo marketing effort can
make to an exhibition.
Thanks for your advice and keep spreading your word!"
High Tech Laser & Orthomedico Australia, QLD, Australia
So that when you DO exhibit, the pressure to visit you is pent up and simply
That’s what happened with our German attendee.
And that’s what will happen for YOU at
every show that you exhibit in!
Research done by the Center for Exhibition Industry Research in Chicago (CEIR) reveals that more
than 75% of attendees have “must see lists”. Exhibitors that they simply MUST call on!
This eBook uses that vital fact to huge advantage – and integrates your year-round
marketing to create a feeding frenzy of eager buyers.
It shows you just how to get on your Target Market’s lucrative “must see lists”.
Attendees that WANT to interact with you!
All done with very little effort or cost. Certainly no last-minute
rush just before the show when you already have far too much to do!
Working SMARTER! Not
It gets even better! You will turn day-to-day activities into pre-show
promotions – activities that used to be simply “office work”! Amazing!
And then there are the side
Here are just some…
- IMPROVE your Return on Investment (ROI) of existing
promotions. Not just during the show. When you do the “existing promotion” to lift
responses & increase payback.
- Enthuse staff to work at the show. Yes! Really! When you use the material in this eBook
staff will actually look forward to working on your booth!
- You’ll even enthuse OTHER people to work your stand too!
- You'll discover BETTER places to advertise – improving your existing advertising
- You'll get your editorial published by editors that never noticed you before!
It's all in the eBook. 35 pages of indepth inspiration and explanation...
And here’s something even MORE amazing.
It works on ALL of your trade shows SIMULTANEOUSLY!
Yes - simultaneously! You set it up and it works away - at ALL of your trade shows and consumer
shows no matter where they are! You hardly need to keep track - this system takes cares of that for you!
Get YOUR copy of “Save Time, Cut Costs, Get HUGE Results: Integrate Your Pre-Show Marketing!”
The whole 35 pages of pure
Although “Save Time, Cut Costs, Get HUGE Results; Integrate Your Pre-Show Marketing” is
ONLY AU$24.95 (about US$19.95), it's risk-free!
Use the information for a full 60 DAYS!
If you feel you’d like to return the eBook & I'll refund every cent of your investment.
Order NOW to receive:-
“Save Time, Cut Costs, Get HUGE Results: Integrate Your Pre-Show
When Will You Receive Your eBook?
As soon as you order, your Download Page will appear with easy instructions!
You can be reading "Save Time, Cut Costs, Get HUGE Results: Integrate Your Pre-Show
Marketing!" in just a few moments.
Your order will be handled by Australia's eWay so it is extremely secure and very
So there is just ONE thing you need to do - buy now from this secure eWay link!
For ONLY AU$24.95! (about US$19.95). Go on! It's a really good idea!
Colin Green, CTSM
CEO “Best of Show”
PS: I totally promise you - when you use the ideas in this eBook you WILL receive hugely increased returns
at every single Trade Show or Consumer show you do. Everywhere!
PPS: And not only will your Trade Show results improve dramatically - so will a large proportion of your
existing promotions, formerly not show-related at all!
PPPS: Remember - you just HAVE to
win! Or you can return the eBook for a cheerful 100% refund!