How to Measure Your
In the frantic requirement to “catch up” on the inevitable
build up “back in the office”, reviewing and measuring the
show's successes and challenges is often missed. Something to
get around to when the catching up is done.
Sir Winston Churchill once remarked “I can
predict the future because I study history”. Measuring your
results and experiences ensures that future shows will be
even more successful.
We'll discuss your Trade Show Review Report – a dynamic and
growing record to help you to incrementally improve your
marketing skills, both personally and as an organisation. We'll
plan to review what went right. What went wrong. What you’d do
differently next time.
Most importantly, we'll complete the circle and review your
Outcomes with your Objectives. And how to use your experiences
to do even better next time...
"The end of one show, is the beginning of the
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