How to Gather &
Process the Hottest Leads
Although most Exhibitors gather leads for development after
the show, studies reveal that over 80% of leads are never
followed up. Many never even make it back to the office! Ask
yourself - how many exhibitors follow up when
you leave your details at their stand!
There are some very good reasons for this costly
phenomenon. We will consider the reasons that such a high
proportion of leads are lost and how to ensure that this
extremely valuable asset is utilised fully.
We'll discuss what information to gather and how to qualify
and categorise leads. We'll examine lead gathering methods -
manual and electronic - and discuss how they interact with your
in-house databases and marketing systems.
This session alone could transform your Expo into an
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