How to Handle
What happens on your stand, is very much the way that your
Target Audience will perceive you for a very long time to come.
Relationships are won and lost right here!
It's extremely important that attendees are handled and
qualified quickly, efficiently and courteously. A careful
balance between "adequate" and "excessive" must be struck in
terms of effort, time and interest given to prospects.
Sufficient information must be collected to categorise and
follow up. Or perhaps it's appropriate to reach your objectives
right on the stand.
“Handling Booth Traffic” examines techniques to arm
staff to be most effective in this vital, sensitive filtering
and information process.
We will consider how to address and defuse
aggressive situations too, which can do
considerable damage if mishandled - and are so rewarding when
resolved to everyone's satisfaction.
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