How to Bust Costs
Shows - Everywhere!
It is a common perception that trade shows are expensive –
that smaller companies can't make an impact.
While shows CAN be expensive, we will see that with
planning, thought and common sense they can be extremely cost
effective and open doors that no other method of market entry
In “Cost Busting” we will focus on the seven areas
of Cost Containment. You will learn ways to keep your
investment down while forcing the maximum return on your time
and investment. Avoiding nasty surprises!
We will see that many opportunities are included in the
basic “floor space” fee – unused by most exhibitors.
How one clever Australian exhibitor decorated their stand
for just $20 – and built an empire! And how another harnessed
the marketing power of Microsoft and focused it on their tiny
stand. For free!
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